Amplify Supply
(2022)
our work
Seeing your logo and branding perfected is always special, but seeing them in the real world is even more exciting. Amplify Supply Co helps businesses bring their brand to life with high quality custom branded merch. Amplify is all about helping brands “make some noise” by bringing out their creativity and expressing themselves. The process should be fun and exciting, and we wanted to make sure that same feeling was captured in the brand visuals.
The branding is loud and proud. We wanted people to feel the energy and excitement everyone should experience from seeing your brand come to life. We knew the visual identity would need enough character to inspire other brands to express their creativity.
The electric vibes and vivid palette helps give the brand a punchy personality. We used a juxtaposition of clean typography and a more hand-drawn feel to communicate the Amplify experience, which is both professional and down to earth. The end result is a comprehensive brand system that's bold, fun, and flexible.
