Custom Care

Custom Care simplifies and modernizes home maintenance, creating a stress free solution for builders and their clients who want to see their beautiful home maintained on schedule. It’s a personalized, concierge-style program designed for homeowners who expect the highest level of care after their new home is built. By creating a premium service for builders to offer to their clients, Custom Care helps their partners reinforce brand loyalty for years after a build.
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This brand had to feel sophisticated and reliable while communicating confidence and longevity. It had to speak to professionalism and convenience at the same time. It had to be modern, but timeless.
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The brand system and visual identity focuses on the same principles of simplicity and consistency Custom Care brings to its partners. A clean logo icon containing a keyhole reflects the attention to detail Custom Care offers. A minimal wordmark pairs with a strong but simple color palette to create a balanced system that feels understated yet refined, positioning Custom Care to attract the partners that are looking for a polished and streamlined experience.