C.S.C. Sourcing
(2023)
our work
CSC/Branding, Logo Animation, Web Design + Development
For decades, the sourcing industry has been stagnant and outdated.
CSC is revolutionizing the sourcing process by connecting the end user more directly with the manufacturer.
As a central hub connecting suppliers, contractors, and developers, CSC streamlines the procurement process and changes the way construction materials are sourced and managed. Our challenge was capturing the modern approach of the business and reflecting the value that CSC would deliver. Modern problems often require modern solutions.
CSC is seriously evolving the materials sourcing process, so their brand needs to evoke trust and make an impact at the same time. The visual identity had to emphasize confidence, efficiency, and reliability.
A sleek primary lettermark combines with bold typography and vibrant colors to create a visually striking brand system that conveys CSC's commitment to innovation and efficiency. Clean and minimalist design elements speak to CSC’s value proposition to make sourcing simpler and more convenient.
The CSC website needed to communicate clearly and effectively, using a distinctive visual language along with a succinct portrayal of the value it offers. The design is vivid and striking, while still simple and digestible, creating an aesthetic that communicates CSC is bringing its clients into a new world and making it easy for them. We designed custom brand animations for the site, adding an extra layer of engagement and further reinforcing their modern approach.
