Not Dead Yet / HVIII
(2015 - Death)
our work
Not Dead Yet-HVIII/Branding, Illustration, Apparel Graphics, Seasonal Apparel Releases
Matt Vincent is a mountain of a man. His dreams and passions are just as big as his muscles and personality. With a decade-long partnership spanning retail, merchandising, packaging, and branding, as Matt spreads his powerful ethos and perspective, we help shape the visual narrative of the brand.
The brand speaks to intensity and making the most of your life. Spreading energy, motivation, and a positive mindset is the focus. From logo designs to hundreds of custom graphics, our focus has been to elevate the brand's presence while staying true to its rebellious and boundary-pushing ethos.
Building on the foundation of HVIII Brand Goods, our creative direction centered on bold typography, gritty textures, and eye-catching graphics. The rebrand aimed to capture the brand's essence and ease its evolution into Not Dead Yet, embracing change while remembering its roots. Through collaborative ideation and meticulous execution, our goal was to create a visual identity that not only stands out in a crowded marketplace but also sparks curiosity and conversation, driving the brand forward into its next phase of growth and innovation.
