Lords Of Bobtown

The USA Men’s Bobsled Team is badass. On any given day, they might be going 80+mph while taking 5Gs of G-force at every turn.

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Affectionately known as the “Lords of Bobtown”, the USA Men’s Bobsledders are filled with pride and passion for their sport and country. They came to us to design graphics and a custom t-shirt that captured their team’s identity and spirit.

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Our goal was to create a design that embodies the adrenaline, camaraderie, and competitive nature of the pro-bobsledding team. Drawing inspiration from the exhilaration of the sport and the team's unmatched energy, our creative direction centered on bold graphics, dynamic typography, and vibrant colors. The design aimed to capture the thrill of speed and competition, and general badassery of the team. We incorporated iconic bobsled imagery and team branding elements, celebrating their sense of pride and unity, and reinforcing the team's status as champions on the track and ambassadors of the sport.

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